Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

Register for an account or request a demo
Subscribe to our newsletter or marketing communications
Contact us through our website, email, or support channels
Participate in surveys, research, or beta programs
Enter into a commercial agreement with us

This may include your name, email address, company name, job title, phone number, billing information, and any other details you choose to share.

1.2 Log Files

Like many other websites, To The Data makes use of log files. These files log visitors to the site — a standard procedure for hosting companies and part of hosting services analytics. The information inside log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and the number of clicks. This information is used to analyse trends, administer the site, track user movement, and gather demographic information. IP addresses and other such information are not linked to any personally identifiable information.

1.3 Information from Third Parties

We may receive information about you from third-party sources such as identity providers (e.g., Microsoft Azure AD, Google Workspace), CRM platforms, analytics providers, and publicly available sources, which we may combine with information we already hold.

2. Cookies and Web Beacons

To The Data uses cookies to store visitor preferences and record user-specific information on pages you access or visit, and to ensure core functionality of the Services.

Strictly necessary cookies: required for the platform to function.
Analytics cookies: help us understand how visitors interact with our site (for example, Google Analytics), where configured.
Preference cookies: remember your settings and personalization choices.
Marketing cookies: used to deliver relevant advertising, where applicable.

You can manage cookie preferences through your browser settings or any cookie consent manager we provide on the site.

2.1 Google / DoubleClick DART Cookie

Google, as a third-party vendor, uses cookies (including DART cookies) to serve ads to users based on their visit to tothedata.com and other sites on the Internet. You may opt out of the use of the DART cookie by visiting Google's advertising privacy page: google.com/privacy_ads.html.

2.2 Third-Party Advertising Partners

Some third-party ad servers or networks may use technologies such as cookies, JavaScript, or web beacons in advertisements and links that appear on our site. These technologies may automatically receive your IP address when this occurs.

To The Data has no access to or control over cookies that are used by third-party advertisers. We encourage you to consult the respective privacy policies of these third-party ad servers for more detailed information on their practices and for instructions about how to opt out of certain practices.

3. How We Use Your Information

We use the information we collect to:

Provide, operate, maintain, and improve the Services
Process transactions and billing
Train and improve our AI models and autonomous agents using aggregated, anonymised pipeline metadata
Personalize your experience, send administrative and marketing communications where permitted, monitor usage patterns, detect fraud or abuse, and comply with legal obligations

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with:

Service providers and subprocessors who assist us in delivering our Services (e.g., cloud infrastructure providers such as Microsoft Azure, AWS, and Google Cloud; analytics tools; payment processors)
Professional advisors including lawyers, auditors, and insurers
Regulatory and law enforcement authorities where required by law
Acquiring entities in connection with a merger, acquisition, or sale of all or substantially all of our assets (you will be notified prior to any transfer of your personal information)

All third-party service providers are bound by contractual obligations to protect your information and use it only for the purposes for which it was disclosed.

4.1 Third-Party Privacy Policies

You should consult the respective privacy policies of any third-party services for more detailed information on their practices as well as for instructions about how to opt out of certain practices. To The Data's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or websites.

5. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, to provide our Services, and to comply with our legal obligations. Specifically:

Account data: retained for the duration of your subscription plus 12 months after termination
Marketing data: retained until you opt out or withdraw consent
Legal hold data: retained as required by applicable law or regulatory obligation

Upon expiry of the applicable retention period, we securely delete or anonymise your information.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: request a copy of the personal information we hold about you
Correction: request that we correct inaccurate or incomplete information
Deletion: request erasure of your personal information, subject to legal obligations
Portability: request transfer of your data in a structured, machine-readable format
Restriction: request that we restrict processing of your information in certain circumstances
Objection: object to processing based on legitimate interests, including for direct marketing
Withdraw consent: where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at privacy@tothedata.com. We will respond within 30 days. We may need to verify your identity before processing your request.

7. Online Privacy Policy Only

This privacy policy applies only to our online activities and is valid for visitors to our website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this website.

8. Consent

By using our website, you hereby consent to our privacy policy and agree to its terms.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page and revise the "Last updated" date at the top. Where changes are material, we will provide additional notice as required by law (for example, by email or a prominent notice on the Services).

If you have questions about this Privacy Policy, please contact us at contact@tothedata.com.